I've never been a huge fan of J.C. Penney as it always seemed their clothes were more for older moms, grandmothers, and little kids. They just seemed to skip right over my age group. Over the past year though, either my tastes have gotten older, or they have totally re-vamped their store in the attempt to bring in a younger crowd. My vote is for the second as JCP has brought in new brands some which are celebrity endorsed.
Most excitedly they've collaberated with Mango to form an in-store brand called MNG. I have a friend who lives in Singapore and she always spoke of Mango , and when she showed me their stuff I fell in love. I'm a real time shopper though and I prefer to shop in store and try things on, rather then purchasing online. It's so much easier to say no to things online, lol. Mango is a trendy young professional woman's brand, that has brought a breath of fresh air and really opens the floor at JCP to a younger crowd.
Here is a link to the JCP collection, and here are some pictures from the ad campaign:
Another designer JCP teamed up with was Charlotte Ronson who has always been a personal favorite of mine. Her line for JCP also seems to bring an edge to the store with feminine touches. here is a look at her ad campaign:
Last but not least, their line called Olsenboye which was created in collab with the Olsen twins. This line was created to target Juniors, but I feel done the right way these pieces can take on a slightly older look and also we all need clothes for casual days don't we?
Moral of the day, if you haven't been to JCP lately you should check it out soon. For those of you in the Birmingham area they are currently constructing the MNG boutique!
always,
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